Here’s a sample of the newsletters I’ve written for an online grocery delivery service.
Give Back 2 Us Today
Have you noticed the date? 2-22-22. If you’re one that looks for lucky signs, then today’s a good a day as any to roll your dice. That aside, we need you today! Whether you’re a regular user of Supermart.ng or you’ve only used us once, we’ll like to hear from you. And because 2 is the special number today, that’s all we need from you – just 2 minutes of your time to give us some feedback via this short survey. There are only eight simple questions – we promise it will only take 2 minutes 😁. Your comments will really help us serve you better. We’ll do our best to address the comments you provide and improve where necessary. Please follow this link to fill the form.
Pick Your Next President Today
It’s election season and one of the hottest topics on the lips of many is who the next president will be. At the rate of daily declarations, it’s possible that by the time the leading parties conduct their primaries this month, there may well be over 100 candidates battling it out for the tickets. Well, let’s leave the political parties to politik while we focus on something more important – what to eat 😁. While the politicians may adopt all kinds of criteria like zoning, religion and, ability to ‘carry others along’, you should focus on just one thing – personal taste. If you’re a lover of the famous President cheese brand, you’ve only got to decide if you want cheddar, gouda, emmental, or mozzarella and we’ll bring it right to you. There are presidents and then there are Presidents….choose wisely 😉.
Twice As Nice
Today’s Mother’s Day! If this feels like Deja Vu; you’d be right. We officially celebrate our mothers twice a year – in March (UK) and in May (US) – but, in reality, we should celebrate our mothers and mother figures all the time. So let your mama know how special she is today; give her a special treat – a basket of fruits, a bottle of perfume, her favourite snack. Whatever it is you gift her, we know that in their typical way, she’ll say ‘you shouldn’t have’ and we’ll reply, ‘yes, I should…and not just twice a year but every day’. We love you mamas 😘
Chairman Of The Bored
Now, this is one appointment nobody wants this Christmas. We all want to be in charge of enjoyment not boredom and that means going out doing fun things but also spending quality time with loved ones and friends. Keep your kitchen well-stocked this holiday season with all the food and drink you’ll need for entertaining. With only three days till Christmas Day, you certainly want to beat that last-minute rush and get your order in today. You’ll find discounts on hundreds of your favourite items all available for same-day delivery in Lagos.
Naughty By Nature
In the jungle, animals have their various reputations – some are known for their speed, others for their leadership ability, while some are remarkably caring. When it comes to pigs though, it’s somewhat difficult to find any positive traits to label them with. If anything, they’re renowned for their stubbornness – and it is to them we have to thank for the term ‘pig-headed’. Despite pigs being naughty by nature, their meat is rather tender in texture. Pork can be enjoyed in so many ways and comes in various forms; not least sausages, pork belly, pork strips, pork ribs, and one of our favourites – bacon. Take a look at some of our offerings and whip up a special pork meal this weekend.
I’ve Missed More Than 9,000 Shots
“I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game-winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” Those are the words of Michael Jordan, one of the greatest basketballers and most successful sportsmen in recent history. Today’s the first day of the last month of the year and it doesn’t matter how many ‘shots you’ve missed’ so far this year, you should keep trying and keep striving for better. Focus your mind on the big goals and leave minor matters like grocery shopping to us.
Get N5,000 Off Your First Order
It’s our season of giving and today all first-time customers will get a whopping N5,000 off their order. Just browse through our assortment of thousands of groceries, add items to your basket and in no time we’ll deliver to you. Forget about all the stress of hopping from supermarkets and local markets trying to get all you need for your home and office; just order online and leave the heavy lifting to us. Use the coupon code 1STORDER at checkout and N5,000 will be deducted from your order total. Don’t miss out on this amazing offer today.
*Terms and conditions apply. First-time customers only. Minimum spend of N20,000.
Nothing Is Hidden Under The Sun
Even though your armpits are never seen, they can speak volumes. A hot sweaty day can make you sweat loads and without the right protection from an antiperspirant deodorant, that sweat can be way more intense and cause you to smell not so good. So whether you like a roll-on or spray deodorant, ensure you’ve got 24-hour protection to minimise sweat and keep you smelling fresh. We’ve got hundreds of fragrances, including over 50 new additions, to choose from so you’re certain to find something that works for you.
You Can Never Be 2Sure
With all the handshaking, door handle-grabbing, and touching of surfaces we do daily, we pick up loads of germs that could cause illnesses and infections. Even though we can’t see these germs; they may still linger on your hands so be extra sure and practice good hand hygiene by washing regularly throughout the day. When washing your hands with soap and water, you should scrub for at least 20 seconds. And when you’re not close to a water source, you should use hand sanitiser. Thankfully, one of the leading brands – 2Sure – has a good variety of hand wash and sanitisers in a range of sizes so you’ve got every reason to always keep your hands clean.
Ready For The LOOOONG Weekend
Monday, Tuesday, and Wednesday next week are public holidays which officially makes this the longest weekend ever! Five whole days to kick back and relax; what more could you ask for? If you’re gonna be home then you should think of stocking up on food and drinks so you don’t have to step out when you should be chilling. We’ve got great prices on food items for everyone – from those doing a big cookout to celebrate the end of Ramadan to those who want to invite friends over and all those in between who just want some alone time to rest from the hecticness of the daily grind. Fill up your basket now so you can get same-day delivery on all your essentials.
Whatever you’re doing this weekend; stay safe and have fun.
Fresh Bread, Stale Price
Whether you’re after a soft white loaf, a healthy wheat slice, a bun for your burgers, or a croissant for breakfast, we’ve got a wide assortment of bread available. The bread is baked daily so we can guarantee you it’ll always be fresh when it gets to you. We care about your pocket so while we give you fresh bread, we keep the prices stale.
Who’ll Be Walking Alone Tomorrow?
It’s the one we’ve all been waiting for – the Champions League final featuring two giants of the game! Between them, Liverpool and Real Madrid have won the competition 11 times (6 for the former and 5 for the latter). There’s so much drama around the game tomorrow – where do we start from? Is it the pulsating semi-final game with Man City that Real only won by scoring three goals in the last five minutes or the fact that the Paris venue was only drafted in after hosting rights were withdrawn from St. Petersburg following Russia’s invasion of Ukraine or the contrasting styles of the animated Liverpool manager, Klopp, versus the ice-cool Ancelotti? Whichever team you’re supporting, you’ll likely be treated to a fascinating game of football.
Here’s a little trivia for you – the Liverpool motto ‘You’ll Never Walk Alone’ is adapted from a song of the same title by Gerry and The Pacemakers…we certainly hope no one will be needing any pacemakers from wild jubilations tomorrow 😁. It promises to be a night to remember so stock up on your favourite beer, invite some friends over, enjoy the game and be sure to drink responsibly.
Start Going Round In Circles
It’s one of those quick meals we all enjoy; our kids especially! Though quick to cook, some of us struggle with how to eat spaghetti. The difficulty often comes from the cooking stage – if you place the spaghetti whole in the pan, you’ll have to twirl for longer when you’re eating. However, if you break it up into two or three pieces then there’s less twirling to do when it’s served. Food shouldn’t cause you confusion; rather it should be enjoyed. So don’t worry about your fork going round in circles, just make it do shorter circles 😉.
Two Can Play That Game
Next to their birthdays and Christmas Day, it’s the one day our kids look forward to. They’re constantly asking for new toys and gadgets and we’re always saying no. But on Children’s Day, we struggle to resist the urge to indulge them. As you think of an ideal gift for your little one as we celebrate tomorrow, don’t just consider what they say they want but also what you believe will be good for them. While we’ve got the latest video games for all ages, you’ll also find more traditional board games like Monopoly and Scrabble that can aid their mental development. Whatever you get them, make it something you two can play together because the greatest gift you can give them is your time.
Life Is Like Riding A Bicycle
“Life is like riding a bicycle. To keep your balance you must keep moving.” — Albert Einstein. At Supermart, we like to think that we play a small part in helping you maintain your balance. On a daily basis, especially in hectic Lagos, so many curveballs are thrown your way and it can be difficult keeping up. Leaving your grocery shopping to us takes one little load off your back – all you do is order online and we’ll deliver the same day. With over 10,000 groceries, there are lots to choose from and we’re sure you’ll find all your daily essentials online. So while you ride your ‘life’ bicycle, we’ll be riding an actual motorcycle to your door with a basket full of food.
Launching Our Loyalty Programme
Loyalty deserves a reward and because you’ve chosen, and continue to choose, us to do your grocery shopping, we feel it’s only right we say thank you with something that puts money back in your pocket.
Starting today, every time you shop, you’ll also earn! The points apply to all products on the site, even already discounted products. We hope you find the rewards valuable as you shop for your favourite groceries.
Here’s a highlight of the terms of the loyalty programme:
- Earn ₦10 for every ₦2,000 spent
- Points are only earned on a minimum spend of ₦2,000
- Points are earned on the final amount charged for goods delivered before taxes
- No points are earned on wallet credits, wallet balance, or delivery fee
- A minimum basket of ₦9,999 is required to spend earned points
- For every ₦9,999 spent, up to ₦2,000 of that will be paid for using earned points (where available)
- Points are valid for 365 days
- Allow 24 hours after delivery for points to reflect in your account
Some Straplines
Who Am I?
I am Gbolahan Fagbure, a highly experienced copywriter with a creative mind. In 2017, I wrote a best-selling book – Working On A Dream. Since 2014, I’ve delivered attention-grabbing content for the daily newsletter of Supermart.ng, an online grocery delivery service. The newsletters are well-researched and often refer to current affairs, contemporary music, movies, and pop culture. My work has received rave reviews; notably by leading technology blog Tech Cabal here. In addition, over the years, I’ve worked on a range of copy including brand straplines, product SEO content, business proposals, website content, brochures, and flyers.
Gbolahan Fagbure 